RPA's first campaign, initiated in 2003, is 10,000 Years Is Enough, aimed at ending the teaching of animal agribusiness at universities. As part of the 10,000 Years Is Enough campaign, RPA has sent letters to the heads of the 50 states' main land-grant universities. They can be found here.

RPA's second campaign, also initiated in September, 2003, is This Land Is Their Land, RPA's campaign to protect wildlife.

As a part of RPA's 10,000 Years Is Enough campaign, we are working to abolish the foie gras industry, which Cornell University and the University of California Davis unfortunately support in New York and California, respectively. Click here to find out more about our work against this cruel, inhumane industry.

While pursuing the 10,000 Years Is Enough and This Land Is Their Land campaigns, RPA is designing additional campaigns that will ask leaders of specific institutions and industries to cooperate in establishing responsible policies for animals that are also responsible policies for people and ecosystems.

Campaigns RPA is creating will involve ...

... showing the mass media how to avoid supporting animal abuse and exploitation -- despite some important exceptions, they mostly perpetuate those problems;

... showing businesses how to help end animal exploitation and how to avoid harming animals needlessly -- without hurting their profits;

... showing decision-makers how to minimize human-animal conflicts that often result in animal abuse -- while also solving land-use problems for human beings and ecosystems;

... and more.